Charlie is a multi-disciplined designer & developer, skilled in UX/UI design and development with solid experiences in the marketing and advertising field.
Prior to joining ASPL, Charlie mainly works on website and mobile apps design projects. Having graduated with Dual Bachelor Degrees in Marketing and IT (specialized in Mobile Apps Development), Charlie started her career as a Marketing Specialist in a global Food & Beverage Corporation. She has soon realized the inseparable relationship between Human-centred Design and Marketing which is why she started to make use of her design skills in coding.
As a multi-disciplined designer, the coding skills allow her to understand and execute how a project works exactly from technical, design, and business perspectives as well as bringing her own design concepts to life. What is more, the solid marketing & branding experiences she has gained have definitely helped her to put herself in customers’ shoes whilst still being creative. As a UX/UI designer in ASPL, Charlie aims to continuously optimize the overall user experience and user interface design, to create aesthetically pleasing yet practical designs for our clients and talents.