Charlie Chiu

UX/UI Designer

Charlie is a multi-disciplined designer with a Marketing and Technology background, skilled in User Experience/Interface design and development with proven experiences in the ICT, Marketing, and Public sectors since 2013.  

Prior to joining ASPL, Charlie mainly worked on mobile apps and website projects. Her work touches the entire end-to-end journey of a user’s interaction – from research and prototyping to design and development. Having graduated with Dual Bachelor Degrees in Marketing and IT (specialised in Mobile Apps Development), Charlie’s early career involved corporate marketing in a global Food & Beverage enterprise, branding, and graphic designs for small businesses. She has soon realised the inseparable relationship between human-centred design, consumer behaviours, and business goals which is why she started to make use of her logical programming skills from her degree in user experience design. 

As a tech-savvy and strategic thinker, she enjoys solving problems with her diverse skillsets by experimenting with new techs and immersing herself as a user. The logical thinking skills allow her to understand and execute how a project works exactly from user, technical, design, and business perspectives as well as bringing her own design ideas to life. What is more, the solid marketing & branding experiences she has gained in her early career have definitely helped putting herself in customers’ shoes whilst still being creative. As a UX/UI designer in ASPL, Charlie aims to continuously optimise the overall user experience and user interface design, to create aesthetically pleasing yet practical designs for its clients and talents. 

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