Sandra Sdraulig

Executive Coach

Professional Summary

Sandra Sdraulig is an accredited Executive Coach and founder of a company that offers executive coaching specifically for women to improve leadership skills, performance, communication, and confidence. Sandra brings practical CEO experience to coaching sessions and provides the multiple perspectives of a CEO, Board Director, and Chair. She has worked with clients from a myriad of sectors including the legal; film, television & digital content industry; local, state and federal government; finance; IT; mining; aviation; defence; advertising; marketing; tertiary and other education; architecture, design and planning; creative industries broadly; hospitality and HR. Sandra is a lawyer but shaped a 25 year career in the commercial and public sectors of the film, TV and digital media industry. In 2012 she was awarded an Order of Australia (AM) for her strategic and innovative leadership of this sector. As CEO of Film Victoria, Sandra steered the strategic growth and development of Victoria’s film, TV, and digital media industry from perilously low levels of production activity, to still the highest on record.

Education and Certifications

  • Bachelor of Laws and Bachelor of Arts, Visual Arts, Cinema Studies
  • Team Coaching and Leadership – IECL
  • Accredited Organisational Coach (level 1- 3) – IECL

Experience

Sandra is a lawyer but shaped a 25-year career in the commercial and public sectors of the film, TV, and digital media industry. In 2012 she was awarded an Order of Australia (AM) for her strategic and innovative leadership of this sector. Sandra brings extensive experience in commercial and public sector administration and leadership, strategic planning, complex stakeholder management; law; governance; HR, communication, and marketing. She has worked with Premier’s, Ministers, Hollywood production executives and key creative talent nationally and internationally. She has 25 years of Board experience including most recently Chair of the Adelaide Film Festival and Film Investment Fund, Chair Hybrid World Adelaide, Vice President of the Natalie Miller Fellowship and Deputy Chair of Screen Canberra.

Coaching Approach

Sandra is an accredited Executive Coach (Levels 1,2 & 3 and Team Coaching) through the Institute of Executive Coaching and Leadership Australia (IECL) and also internationally through the International Coaching Federation (ICF). She has also trained through Somatic Experiencing Australia as a Somatic Therapist and The Cairn Millar Institute of Psychology, Counselling and Psychotherapy.

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