Rechelle Coombes
Professional Summary
Rechelle leads ASPL’s PR and content with purpose, ensuring powerful, inclusive storytelling that drives meaningful change for people, organisations, and communities.
Focus Areas
A – Authentic Storyteller
Rechelle brings nearly 20 years of experience across investment banking, executive marketing, and international communications, working with Fortune 500 organisations, ASX-listed companies, and high-growth startups. Her work is grounded in authenticity, ensuring stories reflect real impact, human experience, and purpose — not just performance.
S – Strategic and Service-Driven
With a strong foundation in marketing alongside postgraduate studies in psychology and public health, Rechelle designs communication strategies that are thoughtful, inclusive, and evidence-informed. She ensures ASPL’s messaging balances clarity with care, and that client stories are shared in ways that respect complexity while remaining accessible and meaningful.
P – Purpose-Led and People-Focused
Rechelle is deeply committed to storytelling that creates positive change. She focuses on amplifying voices that are often underrepresented, raising awareness of issues that matter, and highlighting work that strengthens wellbeing, inclusion, and community impact. Her approach connects organisational outcomes with real human stories that inspire understanding and action.
L – Leader in Inclusion and Influence
As Head of PR and Content, Rechelle ensures inclusion is embedded — not added — into every communication strategy. Drawing on lived experience, community leadership, and her work supporting marginalised women, she actively challenges barriers and helps shape narratives that drive genuine organisational and societal transformation.
